Some people consider custom link building as an activity that should be carried out at later stages when you actually start posting on your WordPress website. There is nothing wrong in that but create your custom links right at the beginning, you only stay ahead of other and later you can concentrate on posting. So, what are custom links? Why are they required? Do you need to show them on your homepage? How much space will they take? We will answer all these questions in this article.

Custom Links Concept

Custom links is a set of external links that you want your readers to visit. These links can point to your other websites or blogs or they can point to some other website or blog. People use custom links for both purposes. When custom links point to external or websites, they are subject to link rot. Link rot can happen when some other website (that you are pointing to using your custom links) is taken down permanently by the webmaster of that website. Find out more on how to make a blog by visiting this website.

Importance of Custom Links

Custom links are generally used for driving traffic. When you are setting up links to some other websites on your homepage, your visitors can see the links and follow the links to those websites. Thus, those websites get traffic from your website. The other websites will then consider linking you back so that traffic from their website is driven to your website.

Custom Links on Homepage

It is very important that you put custom links in those places which are always visible to your readers irrespective of the page they are reading. The best places are sidebar, header menu (menu just above or just below the header graphics or text of your website) and footer.

How much space is required?

Custom links don’t take much space. Some people like to display all links while others may want to keep them as a dropdown menu in their menu bar. Some webmasters can create a separate page consisting of all the links and then put a link to that page on their website’s footer or menu or sidebar. You are just free to do whatever you want. The idea is that the direct links or referring links must be visible on all pages.

Creating Custom Links

  • On a separate page: Create a page from your Pages menu in your dashboard and create a list of links you want to show. Publish the page. You can now either show the page on your menu or you can show it on footer. To show it on menu, go to Appearance >> Menus and then from Pages, selected the page you just created and click ‘Add to Menu’ and then save Menu. Refresh your homepage and you can see the page on your menu.
  • On the sidebar: Head over to your dashboard. From Links menu select Add New. Add all the links you want. Then head over to Appearance >> Widgets. Drag the Links widget from the left to one of your sidebars. You can select the links you want to show.